Our Design
Design Philosophy
At Kraftsman, our mission is to create the stand mixer that will shape the next decade. We
believe great design is about minimalism—streamlined in form and function—bringing visual clarity and relief.
Bulky support structure is a persistent design limitation of stand mixers, and our team spent years overcoming
it. Traditionally, it served more as a cover-up than a necessity—hiding the fact that most mixers could not
integrate the motor, gearbox, and circuitry within a single compact space. Instead, manufacturers relegated
the circuit board to the base, connecting it with exposed wiring and concealing it beneath the bulky,
oversized supports.
Our design and engineering team was the first to integrate all essential components into the head of the
mixer. We simplified the structure, librated the imagination, and created a stand mixer that is refreshing to
look at and to use.
Look&Perform Like a Ballet Dancer
Our patented L-shaped frame gives the stand mixer its signature light, sculpted look-yet it's built to stay
rock-solid, even under heavy mixing.
Kraftsman cares not only how our product looks, but how it feels when you use it-effortless, steady, and made
to last.
Secrets of the Quietness
What makes a stand mixer operate quietly-or loudly? Our engineers have the answer: The motor. The transmission
system. The control program.
That's where we focused-to deliver a mixing experience that is quiet, powerful, and calm.
Motor
We use a DC motor that's quieter, cooler, and more energy-efficient than traditional motors-while reducing
vibration and noise.
Transmission
Sound starts inside. We spent eight months testing gear materials and create a custom lubricant to ensure
smoother, quieter operation.
Program
Behind the digital knob is a precision-tuned control program, developed and refined by our lead engineer. It
ensures smooth, stable, and quiet operation.